Amazon Prime Day Starts Today: What to expect from this week’s mega-sale

Get your clicking fingers ready because Amazon’s highly anticipated Prime Day is now live, bringing massive savings on a bunch of big name brands so you don’t have to wait for any Christmas sales. For the next 48 hours, all Australian deals will be running up until Wednesday 14th October 11:59pm (AEDT), although Prime Day deals from the US will still be available on Amazon Australia right up until 6pm (AEDT) on Thursday 15th October.

There’s a whole bunch of sweet savings but make sure you’re all signed up to Prime first (hint, there’s a free 30-day trial) to access.

The sale will also be highlighting hundreds of small Australian businesses under the Shop Local tag, as well as new curated collections designed to showcase some of the best local brands including Sydney’s Zenify and Gold Coast’s Scenic Brew.

Online sales are a dime a dozen these days, but given the generous price slashes below, this one is well worth paying attention to. See below for some of what to expect.


  • Save 36% off RRP on select Bose Soundbar 700
  • Save 30% off select Lenovo Laptops.
  • Save 24% off select Samsung Galaxy Note 20.
  • Save up to 40% on select Panasonic Cameras.
  • Save up to 26% on select NIKON Cameras.
  • Great savings on select Fitbit Versa 2 starting from $199.
  • Up to 50% off on select DVDs / Blu-Rays.
  • Up to 25% off selected 2020 Movie Releases and 4K Movies on DVDs / Blu-Rays.

Video Games

  • Prime members can get a select Nintendo Switch Console (Neon Blue/Red) and a select Nintendo Minecraft Game for $409. [Current Nintendo Switch Console price is $448 and Current Minecraft Game is $34, therefore total saving is $74]
  • PlayStation 4 Pro 1TB Console Black for $399 (sold by Amazon AU only). Save 28% off RRP. Limited stock available.
  • Save up to 51% off RRP on select PlayStation DualShock 4 Controllers.
  • The Last of Us Part 2 – PlayStation 4 for $49.97 (sold by Amazon AU only). Save 50% off RRP.
  • Save 15% off select Playstation 4 video games.
  • Oculus Rift S PC-Powered VR Gaming Headset for $568 (sold by Amazon AU only). Save $55 off.


  • Save 15% off select Children’s Books


  • Great savings on fashion – buy select Puma clothing starting from $15 and select Cotton On clothing starting from $10
  • Deals on select clothing’s from Rip Curl, Champion, Tommy Hilfiger and Calvin Klein.
  • Buy select PUMA Men’s ESS Small Logo Tee for $10
  • Great savings on Shoes – buy select Crocs sandals starting from $29.99 and select Skechers shoes starting from $67
  • Deals on select shoes from Hush Puppies, Clarks, Julius Marlow and Wild Rhino.
  • Buy select New Balance Men’s 624 Cross Training Shoes for $68
  • Buy select Seiko Men’s SNK805 Seiko 5 Automatic Stainless Steel Watch with Green Canvas for $99
  • Great bargains on select watches from Fossil, Diesel, and Skagen starting from $149
  • Great prices on select Samsonite, Knomo, Victorinox suitcases and bags.

Home & Kitchen

  • Save 15% off Selected Inspirational Cookbooks
  • Save up to 37% off RRP on select Instant Pot Pressure Cookers
  • Save up to 30% on select Dremel Tools. Discount applied in prices displayed

Pantry Food & Drink

  • Spend $50 and Save 30% on select everyday essentials from brands such as Carmans, Heinz, Finish, Pine O Cleen, Dilmah tea. Discount applied at checkout
  • Save up to 50% off RRP on select Starburst 500g and Skittles 1.1Kg. Discount applied in prices displayed.
  • Pay $19.98 for select Coca Cola 36-Pack – $0.56c per Can. Discount applied at checkout.
  • Save up to 50% off RRP on select T2. Discount applied in prices displayed.
  • Save up to 49% off select San Pellegrino, Perrier and Evian. Discount applied in prices displayed.

Baby, Beauty, Health & Personal Care

  • Pay $40 for Huggies One-Month Supply and save an additional 15% on scheduled deliveries through Subscribe and Save. Discount applied in prices displayed.
  • Save up to 25% on select Philips Avent. Discount applied in prices displayed.
  • Pay $90 for select Foreo Luna Mini 2. Discount applied at checkout
  • Save on select GHD hair appliances. Discount applied in prices displayed.
  • Save on select Skin Care from Weleda, Palmolive and more. Discount applied in prices displayed.


  • Save on select pet treats from Greenies, Pedigree, Schmackos, Bow Wow, WAG and more

Small Businesses

  • Great savings on select products from small Australian brands including Zenify, Little Ripples, Willow by The Sea, Chief and the Salt Box.

Amazon Devices

  • Save $100 off RRP on Echo Show 8
  • Save up to 30% off RRP on select Ring Home Security
  • Save up to $80 off RRP on Kindle Paperwhite

Digital Benefits

  • Amazon Music Unlimited – For just $0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs, ad-free. $11.99/month thereafter. Customers can cancel anytime.
  • Audible – Prime members who haven’t tried Audible can get a 3-month Audible free trial that includes an audiobook of their choice each month, a bonus monthly audiobook chosen by Audible’s editors, and unlimited access to hundreds of hours of audio. $16.45/month thereafter. Customers can cancel anytime.
  • Kindle Unlimited – Prime members who haven’t tried Kindle Unlimited can enjoy 3 months of subscription for free. $13.99/month thereafter. Customers can cancel anytime.
  • Prime Video – Prime members and customers can rent popular movies starting at $0.99 on Prime Video Store

Chris Singh

Chris Singh is an Editor-At-Large at the AU review, loves writing about travel and hospitality, and is partial to a perfectly textured octopus. You can reach him on Instagram: @chrisdsingh.