Back in 2024 we premiered the video for “Lil Bo Weep”, and it’s great to have Sydney punk-rocker and DIY video maker Jovi Skyler back on the AU review. Today we’re premiering the clip for “Edie Sedgwick”, a track from his new album Unpopular.
The song is about the Warhol “It Girl” of the 1960s, and how the industry used her up to sell a trend. Jovi picks up on Edie’s real-life obsession with Alice in Wonderland, and the song follows her trying to escape into a world of her own. In Jovi’s words: “‘Edie Sedgwick’ is a surf-punk trip that channels the tragic life of the 1960s ‘It Girl’ as a mirror for how the industry exploits people to fake a trend.” It’s a fast and fun one, with a surf-punk tempo and a psychedelic streak running through it.
As always, Jovi made the video himself, cutting together rare, distorted archival footage of Edie.
The video is beautifully put together. The footage plays up the glamour and taps into our nostalgia for the trippy, swinging sixties. Paired with the upbeat chorus and feel-good melody, it sits in stark contrast to the fate that awaited Edie, as is so often the case. A sun-drenched tribute to Edie Sedgwick with real bite, and Jovi Skyler’s most striking video yet.
Jovi still writes, records, produces and edits everything on his own, but this time he’s brought in a big name for the finishing touches, with Unpopular mastered by Jack Endino, who worked on Nirvana’s Bleach. You can hear that Seattle sound all over it.
Unpopular follows his 2023 debut album Nothing to Do and 2024’s Call It a Day EP. It’s been a busy couple of years for Jovi, and it’s good to see him still stretching himself and doing things his own way. There’s no chance of your world staying beige if you let a little Jovi Skyler filter through the cracks.
The “Edie Sedgwick” video will be released on Friday, 13th November 2026. Fitting!
You can give Jovi Skyler a follow on Instagram, Facebook and Spotify
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