H.A.M: A look inside Kanye West’s Australian pop-up stores

This weekend, if you see a ridiculously long queue of swag lords getting lit and typing “AF” at the end of everything they Whatsapp their squad, just know that they are lining up for a good cause: exclusive Yeezy merch. As reported yesterday, Hip Hop saint Kanye West is staging pop-up The Life of Pablo merchanise stores in 21 cities around the world, with both Melbourne and Sydney joining fashion hubs like Berlin and Singapore.

Doors officially flung open earlier today, greeting the public into a world of city-specific merchandise and collections of T-Shirts, hoodies, hats, and jackets featuring some of the memorable lines of Yeezy’s brilliant The Life of Pablo. Some eager fans even queued up overnight.

Both Sydney and Melbourne pop-up stores will be open through to Sunday (opening times listed below) so if you’re planning on heading along take a look at these images below to get an idea of what to expect. Images are from the Melbourne store, which is located at Collarts music and entertainment college,​ 209 Brunswick St, Fitzroy.

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A video posted by Collarts (@collarts) on

The Sydney pop-up is located at Pacific Bondi Beach, 180 Campbell Parade all weekend. Opening times:

Friday 19th August: 10am — 8pm
Saturday 20th August: 10am — 6pm
Sunday 21st August: 11am — 5pm

The Melbourne pop-up is located at the Collarts music and entertainment college,​ 209 Brunswick St, Fitzroy. Opening times:

Friday 19th August: 10am — 8pm
Saturday 20th August: 10am — 6pm
Sunday 21st August: 11am — 5pm

All images supplied by Collarts and used with permission.

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Chris Singh

Chris Singh is the Deputy-Editor-At-Large of the AU review, loves writing about travel and hospitality, and is partial to a perfectly textured octopus. You can reach him on Instagram: @chrisdsingh.

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