When most people think of Gears of War, they’re probably not thinking about high fashion. For games about blood and guns with chainsaws attached, jewelry seems like an odd merchandising vertical to explore — but finding an unexpected point of connection and running with it has become Xbox Australia’s signature approach to promoting new games….
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Because every great seafaring adventure should begin with a truly filthy pirate anthem requested via online video platform, Xbox ANZ have organised what they’re calling a “Sing Us A Shanty” service for players jumping into Sea of Thieves today. The service will allow players to request a live song from an actual, honest-to-Poseidon pirate band…
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