What does rum sound like? Barcardi and Major Lazer announce unique collaboration

January 24, 2017

In a delightful – and possibly delicious – collaboration, music trio Major Lazer and rum manufacturer Bacardi will begin a year-long partnership to launch The Sound of Rum, which will focus on multimedia events and experiences, unique music offerings and the development of a batch of limited-edition Bacardi rum. Dubbed “The Sound of Rum “, the recently announced project is tipped to […]

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Bacardi’s Party Talk series shines spotlight on Melbourne nightlife in third and final series instalment

December 21, 2016

Throwback to the beginning of December, where a stellar line up of musicians, DJs and notorious club night curators pooled their powers and together with Bacardi, brought a free party to remember through to Melbourne. The ‘House of Bacardi’ east coast series wrapped up in Victoria following successful events in Sydney and Brisbane – all […]

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