Hugely anticipated lifestyle hotel W Melbourne has confirmed a new opening date, pushing back their originally stated mid-2020 debut to the end of the year. Come December 2020, the second property as part of W’s triumphant return to Australia – the first was W Brisbane – will be flinging doors open for guests ready to step into their highly curated world of design, music, fashion and fuel.
As the showpiece of the $1.25 billion Collins Arch mixed-use precinct, W Melbourne is being fashioned as a bastion of “rebellious luxury” and an unconventional take on a premium lifestyle hotel.
Located on Flinders Lane, the property will bring a total of four restaurants and bars with it, as well as 294 guest rooms and suites promising a “distinctively different experience at every accommodation level”. If other W’s around the world are anything to go by, that description should be right on the mark as the development aligns itself with a unique design narrative.
W Brisbane finds creative visual ways to tell stories of the city’s famous landmarks, history and culture. It’s safe to expect the same of W Melbourne, localised by Woods Bagot and NYC-based SHoP Architects with nods to the city’s indelible laneways.
Damon Page is coming on board from stints at W Maldives and W Hong Kong to oversee the hotel as W Melbourne’s General Manager, returning to his home city with intentions to make this the “luxury hotel that Melbourne deserves.”
“From our Flinders Lane address to being styled by the streets that surround us, we’ll deliver an unmistakable Melbourne experience, matched by our iconic Whatever/Whenever service promise,” he says, referencing the hotel brand’s commitment to a holistic guest experience.
Undoubtedly popular will be the hotel’s 29 suites, particularly the four WOW suites which represent the upper echelon of the guest experience. The pinnacle is the Extreme WOW Suite on the 15th floor, W’s version of a presidential suite with its very own 40sqm balcony hawking views of the Yarra River. For fans of vintage design, it’ll also feature a working jukebox with a high-quality sound system and a private bar.
A bit of trivia for you, but Nicki Minaj digs on the Extreme WOW Suite at W Brisbane, given she couldn’t stop raving about it after she stayed there on her most recent Australian tour.
Restaurants and Bars
Starting with Warabi, W will showcase Japanese food and culture in an intimate space for only 30 diners, plus a private dining room for 10. Here, seasonal and local ingredients will take priority in what should be a fantastic addition to Melbourne’s already rich scene of premium Japanese restaurants.
Lollo will be under the watch of a renowned local chef, the identity of whom is being kept secret for now. Here, the mystery chef will be celebrating his mixed heritage and unique approach to menu curation “from day to night and beyond”
Curious will the hotel’s highly sociable cocktail bar, promising a seamless blend of culture, music and mixology paired up with a menu full of small bites and sharing plates for those who want the full force of Melbourne’s bar culture late at night.
Finally, Culprit will be a cafe by now and slowly evolve into a wine bar by night.
W aren’t about to open one of their biggest properties of the year without an impressive indoor pool. Located on level 14, this iteration of their “WET” deck concept will neighbour a state-of-the-art fitness facility and feature its own poolside bar and DJ booth.
On the business side of things, the hotel will have almost 830sqm of ultra-modern conference, meeting and event spaces equipped with wold-class AV facilities and catered with contemporary cuisine. The frontrunner here is the 426sqm pillarless Great Room, a huge ballroom with an abundance of natural light and a 4x5m LED wall.
Want a Job?
As with all W properties, W Melbourne will be on the hunt for its own team of W Insiders and a Music Curator ahead of the opening. Auditions for flashy roles will open up shortly so if you’re looking for a job in hospitality, and you know Melbourne like the back of your hand, it’d be wise to chuck in an application.
W Melbourne opens in December 2020. More information can be found at wmelbourne.com