Five new venues will be opening up around Sydney this month as part of a rapid rollout from Urban Purveyor Group, the hospitality giant behind winners like Sake Restaurant & Bar, Ananas Bar & Brasserie, and the recently acquired Fratelli Fresh brand. This includes the first of Fratelli Fresh’s Fratelli Famous pizzeria spin-off, which expands the famed Italian group’s footprint and focuses in on fresh, build-your-own gourmet takeaway pizza.
Level 5 of Westfield Sydney will see three openings: Fratelli Fresh, the first “Fratelli Famous” pizzeria, and one of three Saké Jr. restaurants, which is a small-format sister to the celebrated Saké Restaurant and Bar, set to open venues across Sydney and Melbourne. This also marks the first dual Fratelli offering in Sydney, bring that lovers of good Italian food can opt to dine in Fratelli Fresh or tuck into some gourmet takeaway pizza at the adjoining Fratelli Famous.
Those heading along to Fratelli Famous will be able to choose from two sizes of pizza (personal and large), three hand-stretched doughs (48 hour, yeast-fermented crust, or thin-crust natural fermented sourdough; there’s also a gluten free option), and over 30 possible pizza toppings which include a wide selection of sauces, six different cheeses, and over a dozen proteins – some of which include apple-smoked bacon, Sicilian anchovies, and boiled organic free-range egg. The custom-made wood fire and gas oven will then pop in the DIY creation and deliver a piping hot pizza in about 90 seconds.
Fratelli Famous will also be offering signature pizzas, salads, house-made gelato, and a range of milkshakes.
Skipping over to Fratelli Fresh – the seventh in the brand’s portfolio – will open guests into a space built for a capacity of 200, offering up hampers, Fratelli Fresh wine, and Urban Brewing Co. beers alongside menus that span Italian breakfast to dinner seven days a week.
Nearby, bright accents of yellow and black will signify Saké Jr, a grab-and-go format diner that features some of its bigger sister’s most popular dishes and built-to-order noodle and rice-based bowels, showing off that signature Saké flavour with a slight Korean twist. A range of healthy cold press juices, smoothies, nut milks, chilled teaand coffee, and pour-over coffee will also be available.
Outside of a big Westfield Sydney push, Urban Purveyor Group will also spice up the casual dining offerings over at World Square, bringing the second Fratelli Famous pizzeria with them as well as The Bavarian, a fast-casual version of the popular Bavarian Bier Café chain that has long been a go-to for those craving authentic German meals. The Bavarian’s menu will feature classic German dishes along with burgers, fresh pretzels, hot dogs, and salads, as well as over 40 German and Australian beers which include a wide selection of craft.
Both The Bavarian and Fratelli Famous will be structured into a dual dining destination, characterised by a double shopfront with bi-fold windows and doors, motorised glass louvres, multiple televisions, and a huge al freso dining area and beer garden.
“We’re really looking forward to launching Fratelli Famous, Sake Jr, and The Bavarian, which have been many months in the planning”, says Urban Purveyor Group Chief Executive Officer Thomas Pash. “Expanding in the fast-casual space via our already much-loved Fratelli Fresh and Sake restaurants, and our popular Bavarian Bier Cafes and bringing new, highly-scalable offshoots of these to the restaurant sector is a strategic imperative for the business as we look to double in size over the next two years”.
Melbourne has also recently received a big injection of new openings from UPG, with The Cut and Fratelli Fresh opening up in The Alfred precinct, and Sake Jr opening at 555 Bourke Street this month as well as another hopping over to St Collins Lane.
Keep up to date with Fratelli Famous over at their official Facebook page HERE.
Image supplied and used with permission.