How’s this for a fun case of serendipity: Hunter Valley’s awarded Bimbadgen Estate have entered their 15th year as an official partner for the Museum of Contemporary Art, an art institution which itself is celebrating its 25th year in 2016. Just a stone’s throw from the MCA is the wondrous InterContinental Sydney, and the hotel group are currently celebrating their 70th. This trio of landmark anniversaries has synced up to result in a pop-up Cellar Door experience, turning the InterCon’s sparkling lobby gallery into a immersive tasting experience from now until 30th September.
It’s the hotel’s first pop up of its kind, paying homage to both excellent wine and excellent art seeing that the showcase will also feature the MCA’s new collection of anniversary art labels – which officially launch in September – giving guest’s exclusive insight into the art’s narrative and history.
Sydney designers Tania Handelsmann and Gillian Khaw have curated the elegant look and feel of the pop-up, which features no less than 35 barrels from the Bimbadgen winery, dramatically displayed in rows so guests can feel like they’ve been swept from Circular Quay to Pokolbin. All the while sipping on the likes of Estate Semillon, Estate Chardonnay, Estate Shiraz, Signature Semillon, Signature Chardonnay, Sparkling Semillon and Sparkling Rose. Two of the estate’s wine professionals will be showcasing the collection of wines each day of the pop-up, taking guests through the winery’s rich history and its most celebrated produce.
The collection of wines will also include the premium Bimbadgen 2012 Vintage Blanc de Blancs, which is made from 100% Chardonnay in accordance with the Methode Traditionelle originally developed in the Champagne region of France
“Experiential travel has evolved into an industry segment in its own right,” said Jörg T Böckeler, General Manager, InterContinental Sydney. “We know that over 72 per cent of guests would rather invest in experiences than things*; they are specifically seeking authentic experiences to deepen their connection with the destination. Australia is home to some of the most distinguished wineries and culinary offerings so it is wonderful to bring the Bimbadgen Pop-up Cellar Door to our city, bringing the experience to life in an interactive and immersive way for guests.”
InterContinental Sydney x Bimbadgen Estate Pop-Up Cellar Door
Where: 117 Macquarie St, Sydney (Lobby Gallery)
When: 12pm – 7:30pm daily until 30th September 2016
Image supplied and used with permission.