Obsessed Fest

Prime Video’s YA obsession: A fandom-first strategy for the next generation

Prime Video is officially launching “Obsession is in Session,” a global initiative positioning the platform as a leading destination for young adult storytelling. But unlike the YA boom of the late 2000s and early 2010s – defined by blockbuster franchises like Twilight, The Hunger Games and The Maze Runner – this new wave is less…

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