Music Video of the Day: Jack River “Fool’s Gold” (2017)

Ahead of the Electric Lady events kicking off at the end of the month and at the beginning of July on the east coast, Jack River has dropped a dreamy as hell music video for one of our favourite songs of hers, “Fool’s Gold”.

Directed by Matt Sav (Tame Impala, POND), we see the lyrics of the pop song lit up through a beautifully-crafted haze of a narrative, following different couples as well as focusing on Jack River herself, providing a gorgeous and yet constantly surreal soundtrack throughout.

“Matt and I wanted to illuminate the lyrics in surreal ways.” Holly Rankin (aka Jack River) has explained. “With the aesthetic, we wanted to pay homage to the musical production – shifting between super grainy and highly produced tones. Aside from the deliberately apparent scenes with the couple, there is a constant line of surrealism between the subject and what they want.”

Check it out below!

Catch Jack River performing at both ELECTRIC LADY events in Melbourne and Sydney:

June 30th | Metro Theatre, SYDNEY | 18+
July 1st | Corner Hotel, MELBOURNE | 18+

Tickets available here.

Stay up to date with Jack River at www.jackrivermusic.com.

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