Exclusive Single Premiere: Ally Row “why do i care” (2021)

Ally Row

The Melbourne-based indie-folk duo, Ally Row, are about to launch “why do i care”, their debut track out onto the world, and we are thrilled to have the premiere of this upbeat feel-good tune today.

The duo is comprised of Alice Fitzgerald and Rowan Sizer. Featuring some crafty guitar picking, gorgeous harmonising vocals, a delicate glockenspiel and an inspiring message of positivity, this is just the song to kickstart your day.

The track was written in Melbourne during the lockdowns, as the protagonist works out what they want to do when they escape from the interminable isolation, willing themselves to choose positivity and joy. The track builds to a joyful conclusion, with a celebratory rousing chorus and very neat handclapping. Who could want more?

The duo talk about the inspiration for the track: “‘why do i care’ is an uplifting indie folk song about overcoming the pressure to please everyone; learning to have trust in yourself and in the choices you make. This song was written during the 2020 COVID lockdowns in Victoria, Australia. It left Ally Row with the liberating feeling that life is too short to push your passions aside.”

The video clip is as entertaining as the song is uplifting. It was filmed and directed by Adi Ringma, and shot on the Main Ridge Trail in the Mornington Peninsula.

Abut the clip, Ally Row explain: “Row is confused and lacks direction when he starts walking along a path – struggling with accepting his role in the ‘rat race’ and difficulties in finding love. Every costume he wears represents a chapter in his life and showcases the continuous need to keep searching for who he ‘really’ is. The same goes for Ally, who changes from corporate to casual as she begins to understand how to work for herself. They meet on the path, united by shared pursuits and passion. Stronger together, they walk a confident path towards acceptance of self, celebrating this liberation with friends and family.”

“why do i care” will be released on all digital platforms on Thursday, 29th July 2021. You can pre-save “why do i care” HERE

You can follow Ally Row on Facebook and Instagram

Bruce Baker

Probably riding my bike, taking photos and/or at a gig. Insta: @bruce_a_baker