New York-born interactive fitness platform Peloton is set to (finally) launch in Australia in 2021, 7 years after the brand first introduced its seminal indoor, high-tech Bike.
Both the Peloton Bike and Bike+ will be launching for the Australian market, alongside two tread options, as well as a robust Digital Membership program to found out a full slate of at-home (or in-office) fitness offerings.
Most known for making spin classes more accessible via digital instructional videos, Peloton will bring its accompanying app for help augment the equipment, opening users up to content across indoor cycling, running, cardio, strength, yoga, and more.
In total, the app features thousands of workouts and real-time motivation along with curated playlists from the likes of Beyonce and hardcore gym playlist favourites The Beatles.
The brand will launch the equipment in the second half of this year, with both an online and physical presence (Sydney and Melbourne) for fitness enthusiasts who want to purchase the Bike and Bike+.
“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region”, said International M.D Kevin Cornils.
“Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere. We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon”.
Getting access to those primo live studio workouts won’t be cheap though. A Peloton Bike will run you up $2,895, while the Bike+ will cost $3,695. The All-Access Membership, which enables Members to access Peloton content using the Peloton Bike or Peloton Bike+ and create accounts for the entire household, will be $59 AUD per month.
Although do note that you won’t need any equipment to use the Peloton app.
For for more info as well as the difference between each bike head to onepeloton.com.au.