Warner Bros. have announced overnight that they have acquired gaming fan site Machinima. The deal sees Machinima join Warner Bros. Digital Networks which launched in June, and will help build the company’s digital video portfolio.
Division president Craig Hunegs gave a statement to Deadline, saying that it made sense for the WB to acquire Machinima due to the crossover appeal between the content the site produces and the audience the studio draws.
“Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and television shows,” Hunegs said in what might be the most confusingly buzzword-ridden sentence of the year.
The WB have partnered with Machinima before to push out exclusive YouTube content centred around their DC Comics and video game brands like Mortal Kombat Legacy and Justice League: gods and Monsters Chronicles.