We’re fairly lucky in Australia as far as enormous food and drink brands go. The country is often treated as a testing ground for new products and flavours from the likes of McDonalds and Coca-Cola, with the latter especially coming through today. As such, Australians are now the first in the world to experience the soft drink’s latest limited edition flavour: Coca-Cola Ginger.
The flavour has landed in stores across the country as of today, Coca-Cola prepping to head into summer by presenting the classic Coca-Cola flavour with a “subtle hint of ginger” as described by Coca-Cola South Pacific Group Marketing Manager Marina Rocha.
“Coca-Cola Ginger is only being released in a limited edition run so you will need to get in quick to grab a bottle before they are gone”, said Rocha. Although we all know that limited edition flavours tend to stick around for quite some time, and even when they disappear they are often bought back if the demand is there – like Vanilla Coke!
Frankly, we’re surprised Coca-Cola didn’t pull this one off sooner, but the timing seems right for the brand seeing as ginger flavoured drinks are up in sales by six per cent over the last 12 months. In fact, consumer research revealed that the market share in Australia for ginger flavoured carbonated drinks was right now worth around $80 million with room to grow. Results also indicated that almost 70 per cent of those who purchased ginger beer and ale would also purchase a cola product, according to Bandt.
You’ll be able to grab Coca-Cola Ginger today in various pack sizes, including in the classic Coca-Cola glass contour bottles which will be available from all obvious places.
What’s more is that this new flavour is the beginning of a planned multimillion dollar summer campaign from Coke, though details right now are not being revealed.