Following the big-ticket launch of W Brisbane, the first luxury property from W Hotels Worldwide as they steadily re-enter the Australian market, the renowned brand have announced a 593-key property for Sydney. The new-build W Sydney will make its debut in 2020 as part of The Ribbon from award-winning architect Hassel, a $700 million development set to be a significant change to Darling Harbour, taking over the site that once hosted the city’s IMAX theatre.
From Prince crashing jazz nights at W Hollywood to the W Sound Suite concept – music studios for artists and guests, built on select W properties – the luxury lifestyle brand has long been known for their kinetic culture and social-minded aesthetic. That should translate well to the Sydney scene, bringing the Harbour City almost 600 new guestrooms, suites and serviced apartments alongside necessary amenities like a sprawling infinity pool area (which they call the “Wet Deck”) overlooking the harbour, a signature restaurant and two bars, a luxury “Away” Spa, and a state-of-the-art gym. Business facilities will include 925 square meters of event space, like a fancy Grand Ballroom and smaller meeting rooms.
“The boundary breaking approach to luxury from W Hotels is a worldwide phenomenon, and there is no better city than Sydney to shake off convention and shake up the way it’s always been done,” said Richard Crawford, Senior Director Hotel Development, Australia, New Zealand and Pacific, Marriott International. “We are excited to have found the right location and the right partner who shares our vision. The property will be a game-changer for Sydney and an absolute market leader when it comes to luxury hotels in the city.”
When W Sydney opens in 2020, it will not only join W Brisbane, but also W Melbourne (also scheduled for 2020) to make for three W properties across the country. That’s quite a re-entrance, especially when considered alongside recent openings like W Amman, W Panama, and W Shanghai. The Aussie properties will bring W Hotels close to its goal of 75 hotels by the end of 2020.
For more information head on over to www.whotels.com