Magnum teams with Australia’s fashion industry for three big new flavours

Magnum, everyone’s favourite indulgent ice cream, has lifted the lid on three new exciting flavours worked up in collaboration with numerous designers and influencers from Australia’s fashion industry. The flavours, each inspired by a different designer, are being described as “artisan-inspired” and have hit shelves across the country to what will undoubtedly be some feverish demand. Especially as February is consistently one of the hottest months of the year.

Those three fashion designers are Bec+Bridge, By Johnny, and Romance Was Born, with Magnum co-creating a flavour with each of the popular labels based off of their individual style.

By Johnny’s collaboration has resulted in Hazelnut Salted Vanilla, said to reflect the label’s simple silhouettes and modern edge. It’s made with smooth vanilla flavoured ice cream flecked with a hint of salt and wrapped in Magnum cracking chocolate and hazelnut pieces.

Then you’ve got Bec+Bridge with a Dulche de Leche Caramel flavour, inspired by the label’s elegant lines and chic silhouettes. This delightful little creation features creamy caramel ice cream swirled with golden caramel and wrapped in Magnum cracking chocolate.

Last but definitely not least is the colourful and endlessly playful world of Romance Was Born, which has resulted in Raspberry Chocolate Truffle. The vibrant flavour features tangy raspberry ice cream swirled with chocolate sauce and, you guessed it, coated in Magnum cracking chocolate.

All three flavours are available either as a 100mL single ice cream for an RRP of $4.00, or in a six pack of mini’s from supermarkets priced at RRP $8.50.


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Chris Singh

Chris Singh is the Deputy Editor of the AU review and a freelance travel writer. You can reach him on Instagram by following @chrisdsingh.

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