Travelers heading over to Finland’s famous three-day Rusirock Festival to see the likes of N.E.R.D and The Chainsmokers will be the first to test out a new electric Taxi service that has found a different way of charging customers for rides, one that doesn’t involve cash, credit or any cryptocurrency. Those taking advantage of the Fortum Singalong Shuttle across the festivals three day stretch will only be required to sing in order to “pay” to their journey.
The festival, which is in Turku between 6th and 8th July, will allow festivalgoers to board the shuttle at designated stops before they pick a tune from a dedicated tablet and let loose with the tunes karaoke style.
Fortum, a clean-energy company, has installed these shuttles to engage riders and the wider society to get them thinking about how we can chip in for a cleaner world. So it’s far from just a gimmick designed to advertise the festival, but something which is hoped to kick start deeper and more playful conversations about sustainability, something which is often credited to Finland’s efficient design culture.
“With Singalong Shuttle we want to show people in a joyful way how comfortable and easy it is to drive an electric car”, said Fortum Brand Manager Jussi Mälkiä. “The silent electric cars make it possible to enjoy singing without background noise and emissions”.
For more details on the shuttle service head on over to fortum.com