A Music Tourism Convention is coming to Franklin, Tennessee in the U.S.A.

Following on from the announcement that Brand USA would be putting their promotional attention on the arts and music scenes of America in a new IMAX film in 2018, America’s Treasures, Sound Diplomacy is set to host its inaugural U.S. Music Tourism Convention in Franklin, Tennessee this September.

Sound Diplomacy in partnership with Pilgrimage Music & Cultural Festival, Visit Franklin, and Americana Music Triangle, the convention will explore the value of music to heritage tourism, destination marketing, and audience development.

Over the two-day convention, taking place at The Factory at Franklin, participants will hear from industry experts on an array of topics including: “How Music Can Make Your Destination Rock,” “Music Tourism: When You ‘Think’ You Have No Music,” and “Making the Most of Your Music Attractions” among others.

“Music is a universal language that speaks to the world and is a key component in the decision-making process of where many travelers decide to spend their vacations,” said President & CEO of Visit Franklin, Ellie Westman Chin.

“Our mission at Visit Franklin is to share Franklin, Tennessee with the world, and we are excited to be partnering with an international leader like Sound Diplomacy to not only do that but also bring together so many other destinations to share ideas and learn from one another.”

The Music Tourism Convention invites destination marketing organisations of all sizes and music destinations from across the globe will feature TEDx-style talks and panel discussions from industry leaders. Participants will also get involved in sharing ideas through roundtable discussions focused on best practices for telling each destination’s story and how to best market the story to travellers, in addition to experiencing first-hand the live music scene of Pilgrimage Music & Cultural Festival and Franklin, Tennessee.

Participants will also get to go “Inside The World’s Top Festivals,” with representatives from Pilgrimage Music & Cultural Festival, Celtic Colours International Festival, and more discussing how these iconic festivals came to be, and their positive impact on the communities around them.

All conference attendees will also be able to purchase discounted two-day tickets to the Pilgrimage Music & Cultural Festival, which is held September 23-24, following the convention.

With music tourism booming across the globe, the U.S. Music Tourism Convention will continue the global conversations that began this past February at the Liverpool, England Music Tourism Convention where 200 delegates from 59 cities and six continents gathered to discuss music’s impact on the industry.

When: September 21-22 2017
Where: The Factory at Franklin, Tennessee
Cost: $150 for the two-day event, and a discounted student rate of $100 is available to any participant currently enrolled in college coursework.

For more details, head to the event’s official website.


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