Project Aloft Star

Queensland’s High Tropics to represent Australia for Project: Aloft Star in Seoul

September 5, 2018

Marriott’s millennial brand Aloft hotels is once again kicking into high gear for their annual Project: Aloft Star, a good ol’ fashioned band comp that, for the past few years, has been uncovering and amplifying unsigned musicians from across the Asia-Pacific region. Fashioned as an “artist discovery competition”, the program is nearing its grand final […]

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Hotel Review: Aloft Perth stands tall; creates a unique experience for local and international visitors

November 27, 2017

Perth is fast becoming one of Australia’s most beloved travel destinations as it boasts clean air, wide open spaces and a warm sizzle to the skin. As tourism begins to boost it means accommodation options must meet the expectations of visitors and provide them with a sanctuary of calm and orderliness, whether they’re in town […]

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Aloft Hotels call on budding Australian musicians for fourth annual Project Aloft Star competition

July 10, 2017

The After drawing 600,000 public votes last year, Aloft Hotels have brought back their successful “Project Aloft Star” program for the fourth year in a row. At it’s core, the program is a far-reaching band competition, amplified by partners MTV to give budding musicians and bands the chance to really kick start their career, shooting […]

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