Brand USA

Interview: Brand USA’s Tom Garzilli on highlighting America’s Musical Journey with new IMAX film and campaign

In 2018, Brand USA will be embarking on an ambitious promotional strategy that will see them highlight the vast musical history of the United States. It makes sense – the US not only produces the vast majority of the world’s most recognisable artists, but also some of the world’s most iconic events. Coachella. Lollapalooza. New…

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