Ed Sheeran has unveiled three exclusive pop-up stores across Sydney, Brisbane and Melbourne, launching alongside the Australian leg of his highly anticipated Loop Tour.
The global superstar is currently making his way around the country with a brand-new live show, kicking off in Perth before heading to Sydney, Brisbane, Melbourne and Adelaide throughout the month. Promising an unforgettable experience, Sheeran’s Loop Tour blends fresh production, new material and unexpected moments with the beloved chart-topping hits that have made him one of the world’s most successful artists.
To mark his return, fans will have the chance to immerse themselves further in the world of the Loop Tour through specially curated pop-up stores, each offering a range of exclusive items and collectibles.
Located at Westfield Sydney, Westfield Chermside in Brisbane, and 69–371 Lonsdale Street in Melbourne, the stores will stock a selection of Ed Sheeran’s music on vinyl, alongside official Loop Tour merchandise and limited-edition, one-off designs created by artists Cole Poska, Jeremy Dean and Brodie Kaman.
Each day, the first 100 visitors through the doors at opening will also receive a limited-edition poster – a different design released daily and available exclusively at these three locations. Fans can also enjoy photo opportunities, browse rare vinyl editions, and pick up tour memorabilia to commemorate the moment.
The pop-up stores coincide with Sheeran’s sold-out stadium run across Australia, which includes multiple dates in each city due to overwhelming demand.
Ed Sheeran — Australian Loop Tour Dates
Sydney, New South Wales — Accor Stadium
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Friday, 13 February 2026
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Saturday, 14 February 2026
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Sunday, 15 February 2026 (additional show)
Brisbane, Queensland — Suncorp Stadium
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Friday, 20 February 2026
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Saturday, 21 February 2026
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Sunday, 22 February 2026 (additional show)
Melbourne, Victoria — Marvel Stadium
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Thursday, 26 February 2026
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Friday, 27 February 2026
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Saturday, 28 February 2026 (additional show)
With new music, inventive staging and now these limited-edition fan experiences, Ed Sheeran’s Loop Tour is shaping up to be one of the most memorable live events to hit Australia this year.
