W Brisbane announce casting call for dream-role: Australia’s first “W Insider”

Ahead of the exciting return of the W Hotel brand to Australia, with W Brisbane opening early next year, a callout has been issued for the country’s first “W Insider”. It’s basically a dream-role, integral to W’s unique culture where the W Insider is tasked with connecting hotel guests to what’s “new and next” in the property’s respective city, ensuring quick, seamless and easy access to local design, fashion and music with their fingers set firmly on the pulse.

“Brisbanites are in for a real treat when W Brisbane opens next year and I couldn’t be more excited to be working with W Hotels to uncover Brisbane and Australia’s first W Insider”, said Radio & TV personality Abby Coleman who has hooked up with the hotel to fling the casting call far and wide. “A secret life bubbles away just below the surface in Brisbane and we’re on the lookout for someone who knows what’s going on behind the scenes – the unexpected finds and quirky spots that global jetsetters and local tastemakers can only dream of”.

Known as one of the most energetic hotel concepts in the world, W will be taking great care of their shortlisted candidates for the job, pairing them up with professional camera crew for a day and sending them into the city and surrounds to film their “Insider Guide to Brisbane”. The video will capture their take on what’s “new and next” in Brisbane through the lends of W Hotels’ pillars of design, fashion, music and – their latest – “fuel”, which is basically the hotel’s conception of “wellness”.

To get to that point you’ve first got to be shortlisted though, which is where entries come on. All applicants for the job are encouraged to think outside of the box in proving to the W that they know Brissy better than anyone else. Applications can take any form which best captures the applicants personality, style and presence, whether that be video, prose, art or social media. Each submission will be judged by Coleman and the hotel team who will select the most witty and bold applications which are in-line with the hotel brand’s core values.

Whoever lands the role as W Insider will find out via W Brisbane’s Talent Casting Day on Monday 11th December of this year.

“W Brisbane is going to be a game-changer for the Australian hotel scene when it opens”, said General Manager Haldon Philp, who will serve on the judging panel alongside Coleman. “We need someone who embodies the passions, style and essence of the W brand and vibrancy of this city, and can channel their energy into creating extraordinary experiences our guests will never forget”.

For more details on the role and how to apply click HERE.

W Brisbane is set to open early 2018. For a good idea on what to expect you can check out our review of W Bali HERE.


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Chris Singh

Chris Singh is an Editor-At-Large at the AU review, loves writing about travel and hospitality, and is partial to a perfectly textured octopus. You can reach him on Instagram: @chrisdsingh.