Rekorderlig channel Blades of Glory for their first ever global campaign

Really sticking to their #BeautifullySwedish aesthetic, renowned premium cider brand Rekorderlig have launched a multi-layered social campaign ad that gives us a bit of an entertaining glimpse at Sweden’s famous Torneträsk lake from the perspective of two unlikely skaters named after the brand’s founders, Henrick and Anders. The skating duo perform a short routine choreographed by the behind-the-scenes team from classic Will Ferrell comedy Blades of Glory in a vast, icy setting soundtracked by an oddly calming version of “The Reindeer Herder’s Joik” by Jon Henrik Fjällgren.

The woman who was behind the wig making in Harry Potter, Sarah Weatherburn also jumped on board alongside legendary stylist Mr Gammon and Creative Director Adam Chiappe to fix up the look of the advertisement’s three characters, the duo and their coach Jarmo. You’ve likely seen it cascading through Facebook and Instagram anyway, but just in case, you can watch the whole thing below.


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Chris Singh

Chris Singh is an Editor-At-Large at the AU review, loves writing about travel and hospitality, and is partial to a perfectly textured octopus. You can reach him on Instagram: @chrisdsingh.