Tourism Australia have announced a $20 million deal with Qantas aimed at promoting Australia to the world, emphasising the use of digital marketing with a sharp focus on the U.S, Asia, U.K, and Europe. Seeing as Qantas carry 27 million passengers each year and, together with codeshare and oneworld partners, offer customers access to more than 1000 destinations around the world, Australia’s flag carrier airline is well-placed to further all things Aussie to international tourists.
The new agreement means that we’ll be seeing more joint campaigns from Tourism Australia and Qantas, all of which will be supported through public relations, social media, and trade activities. This includes an anonymised data sharing agreement to better reach potential customers considering travel to Australia. allowing the two bodies to provide a more personalised and efficient online service.
“Both Qantas and Tourism Australia want the same thing – a strong tourism industry that makes Australia the first choice for people all over the world,” said Qantas Group CEO Alan Joyce. “With tourism both to-and-within Australia on the rise, it’s the ideal time for us to join forces once again”.
“Over the past two years Qantas has been increasing capacity to destinations around the world, building our alliances with the world’s biggest airlines, and investing in our fleet, lounges and technology to make sure that visitors to Australia get the best possible travel experience.”
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