Bob Hawke, former Australian Prime Minister, has announced to opening of his very own beer brand, putting his name to the new Hawke’s Brewing Co., a Port Melbourne brewery founded by locals Nathan Lennon and David Gibson, brew. To celebrate, they’ll be rolling out their very first product, a Hawke’s Lager, across several iconic Sydney venues from today, April 6th.
Hawke’s Brewing Co. has entered into a partnership agreement with environment NFP body Landcare Australia, dictating that a percentage of all profits from the company’s beer sales go to help support rural initiatives around the country.
“I hope the efforts of this company will not only bring good friends together over a cold beer but also help raise awareness of the great work done by Landcare”, said Mr Hawke.
Former head brewer of Colonial Brewing Co, Justin Fox, has come on board to head to production of Hawke’s Lager, using 100% Australian ingredients.
“There’s never been a more exciting time for the beer industry in Australia, with so many local breweries offering beer drinkers a higher level of quality and choice”, said Fox. “I’m excited to be part of the Hawke’s Brewing Co. journey, as we work together to bring even more choice to the market, especially as we expand the range beyond the lager”.
Hawke’s Lager is available on tap at 11 pubs in Sydney and Newcastle from April 6, including the Lord Dudley in Woollahra, the Courthouse in Newtown and the Australian Heritage Hotel in The Rocks. Cans are due to hit the market on April 25. For more information head to the official website HERE.
Photo: WILLIAM WEST/AFP/Getty Images