Send is the new delivery app in Australia set to change the game on how we shop for groceries

The convenience, and now safety, of having stuff delivered straight to your door has been one of the major things helping us get through health-mandated lockdowns since March of last year. And if anything, it’s also exposed just how flawed and backed up a lot of these systems are. Ordering from Coles and Woolies online can be a pain sometimes (or, all the time) with their 3-4 day wait time. A new service that just launched in Sydney and Melbourne is looking to change that.

It’s simply called Send, a new digital-only supermarket promising to deliver groceries in 15 minutes or less. Which, quite simply, is a change-changer for anyone struggling to get in their orders before ever-changing and unreliable delivery windows.

Switching up the way we shop for household goods, the service is an exclusively online, delivery only supermarket, and has already set up numerous “dark stores” across Sydney and Melbourne, similar to how some restaurants set up dark kitchens. Think of them like 5G towers extending reception across cities. Or, if you’re one of “those” people, 4G towers.

Encouraging consumers to ditch the trolley, Send is the contemporary tech alternative to your traditional supermarket experience. Reminiscent of our desire for fastness and freshness, this app means you can complete one household chore in mere minutes, to move on with the rest of your day. The items are for the same retail price as your typical supermarket as well.

And value combined with speed is why Send is looking like the most attractive option for home-cooks in Australia right now. Forgot that essential ingredient? Yeah, you won’t have to duck out to the shops in a full mask-and-shield get-up anymore.

Throughout the pandemic, home cooked meals have reached ‘trend’ status. Taking into account current life restrictions and emerging behaviors, Rob Adams, founder of Send, took this into consideration and created this platform born to thrive in the new world. For vulnerable members of the community too, Send presents itself as a safe and reliable solution for any individual seeking contactless transitions when it comes to essential services.

Pretty much all suburbs in and around Sydney and Melbourne CBD are on the current delivery list for Send and undoubtedly the service will lay down more roots soon. By the end of the year, the online-only supermarket platform expects to have more than 30 locations popped up to bolster the network.

Download the Send app (Apple Store, Google Play) and give it a go.

Note that deliveries can be made up to 2km from one of Send’s dark locations. Current location list is below.


Kings Cross
Potts Point
Surry Hills
Elizabeth Bay
City CBD
Moore Park


South Melbourne
Albert Park

Chris Singh

Chris Singh is an Editor-At-Large at the AU review, loves writing about travel and hospitality, and is partial to a perfectly textured octopus. You can reach him on Instagram: @chrisdsingh.