Famous as an everlasting icon of Italian style and refinement, Campari has launched its Rediscover Red campaign, a month-long celebration honouring the drink of the moment: the Campari Tonic, resulting in a bunch of pop-ups around Sydney that include everything from FREE GELATO MESSINA to campari mixed with some sweet live Jazz.
The Campari recipe itself has remained unchanged since it was established in 1860 in Novara, Italy, and it is still the base for some of the world’s most famous cocktails. Created from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water, the red Italian aperitivo is as popular and accessible today as it was 155 years ago.
The Campari Rediscover Red event is all about the Campari Tonic, a mix of sweet and bitter notes that complement the intense orange and herbal notes of the liqueur. Served with fresh lime, this mix makes for an easy drinking occasion, enjoyed by a wide audience whilst completely refreshing the traditional Campari experience.
The Clare Bar at The Old Clare Hotel, Chippendale, has become a red themed pop-up bar for the month, supporting the Campari Rediscover Red event. It will offer a wide array of cocktails featuring the famed beverage. Drinks include the Beer Americano (for beer lovers) and the Red Passion. The Campari Tonic will delight traditional drinkers, whilst the Negroni is ideal for those who enjoy a more bitter, unique taste.
The space will be custom-designed and feature bespoke red lighting, vintage artworks and Campari bottle installations. A signature scent, designed by Air Aroma, has also been created, and includes notes of bitter orange, grapefruit, jasmine, musk and rosewood. A custom-branded Fiat 500 will also be on-hand to offer VIP guests exclusive transfers to the bar.
The Campari Rediscover Red Bar will host a different event each Wednesday evening in August. The lineup includes:
WEDNESDAY AUGUST 10 – Superga Sneaker Monogramming
Have your initials etched into a pair of Superga red and white sneakers (Italy’s favourite sneakers) whilst enjoying a Campari cocktail.
WEDNESDAY AUGUST 17 – Campari x Messina Gelato Bar
Celebrate the trendiest Italians in the epicure space, with a pop-up Messina Gelato cart serving complimentary Messina Gelato, including an extra special Campari flavoured gelato, paired with bespoke Campari cocktails. Complimentary scoop cups will be available in the bar, with flavours carefully curated to complement the flavour profiles of the Campari cocktails on offer.
WEDNESDAY AUGUST 24 – Fill Your Own Campari Cronuts with Brewtown Newtown
Brewtown Newtown visits The Clare Bar to serve mini custom-created Campari cronuts. Select from your choice of three Campari cocktail inspired ganache fillings and have it filled fresh on the night.
WEDNESDAY AUGUST 31 – The Campari Remixed Bartender Competition
The Campari Dream Team compete against the in-house Clare Bar team to create the ultimate twist on Campari classic cocktails. Live DJ from 6pm.
Other events in August include:
Campari Tonic Drinks Trolley at Kensington Street Social
Dine at Kensington Street Social any time in August and enjoy a Campari palate cleanser, or your choice of a bespoke Campari cocktail, like the Campari Tonic, an Entrée Negroni, a Signature Negroni or Dessert Negroni. Head Chef, Jason Atherton, will create custom desserts and menu specials that incorporate Campari.
Icebergs Dining Room & Bar – Friday evenings from 12 August to 2 September
Enjoy Campari cocktails, complimentary canapés with Campari Tonics between 6-7.30pm on Friday evenings and a Campari inspired hand-painted mural by local artist Beni. A live DJ from 6-10pm will also feature.
Mrs Sippy Double Bay – Friday evenings from 12 August to 2 September
Mrs Sippy Double Bay will be serving Campari Tonic every Friday evening throughout August.
Coco Cubano Central Park – Untill 2 September
The Cubano Campari Sunrise will be served at Coco Cubano Central Park, alongside the restaurant’s slow cooked meat dishes.
Low302 – Thursday evenings from 11 August to 8 September
Enjoy a Campari Tonic with your live music at jazz club Low302.