Class-leading brands tend to experiment more with value once they’ve reached a certain threshold of quality. Apple’s been doing it for years with the iPhone, for example. The company has already got smartphone production down to a tee, constantly putting out high-quality phones to fit all price points. Yet, Apple isn’t as adventurous as it…
Breville’s latest home appliance is something the brand, best known for its superb coffee machines and category-leading microwaves, has never done before. “In fact, no other company has done this before,” says Tom Groundes-Peace, Senior Global Category Manager & Head of Research at Breville. However, this gave them a slight advantage; Breville could thoroughly test…
