The Knocks kick off the Neiman Marcus "Make Some Noise" Activation at SXSW

Highlighting influential women may be the focus of Neiman Marcus’ “Make Some Noise” activation at SXSW this week, but it was New York duo The Knocks who had the privilege of helping kick the three day event off in style yesterday.

The duo were joined, however, by Liz Nisitico, who fronts the ever-growing-in-popularity electro-pop duo holychild, to sing on The Knocks’ popular track “Classic”, which was well received by a crowd enjoying custom cocktails, a special house filled with headphones and makeup and ice cream sandwiches. A must have!

Taking over 78 Rainey Street from Wednesday, March 18 to Friday, March 20 the three day event features thought-provoking panel discussions with female “noisemakers” such as Laura Dern, Rosario Dawson and Jenna Bush Hager, while Atlantic Records will present the more literal “noise” to close out each day.

For more details head here: The activation continues until Friday night.

Photos by Larry Heath

Larry Heath

Founding Editor and Publisher of the AU review. Currently based in Toronto, Canada. You can follow him on Twitter @larry_heath or on Instagram @larryheath.