Music Video of the Day: !!! (Chk Chk Chk) “Every Little Bit Counts” (2016)

!!! (Chk Chk Chk) have dropped their latest music video, taking over news broadcasts in “Every Little Bit Counts”. Teaming up with Funny or Die and Caspar Kelly, the music video is just a lot of fun. But we should always be expecting as such from !!! – as Kelly says of working with them on this one, “Every Little Bit Counts” excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there’s a stuffy world, in this case the news, and Nic [Offer] comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life – he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he’d love a copy.”

Check it out below!


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