Music Video of the Day: Ásgeir “I Know You Know” (2017)

Ásgeir takes us back to his homeland for the music video for “I Know You Know”. The tune, taken from his acclaimed Afterglow album, shows Ásgeir at his melodic and musical best. As part of the wider Afterglow picture, “I Know You Know” is a gorgeous example of the Icelandic musician’s continued foray into melodic melancholia that is a marked departure from his folk-tinged roots.

The music video was show in Ásgeir’s hometown, directed by Baldvin Albertsson and Arnar Helgi Hlynsson, who both demonstrate the inspiration behind it.

“…We took the idea a strep further and made a ‘slow-music video’ about Ásgeir simply having a nice day working in a field. But, as usually happens in creative projects we started getting ideas as we went and together, came up with the ending that we though was really nice.”

Follow Ásgeir online here.


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