Exclusive Video Premiere: Sugar Jacket “How Many Times” (2018)

Melbourne artist Sugar Jacket recently dropped his debut single “How Many Times”, and today we’re excited to exclusively premiere its new music video ahead of its official release tomorrow.

The track is filled with something described as “sparkly psychedelic dream pop” (and we feel that’s pretty apt), and the video that’s resulted is equally as mind-bending. At times, it feels like an Escher artwork that’s come to life inside a cabaret performance by Tim Minchin.

We feel we’ll let the video do the rest of the talking. Watch it here:

Sugar Jacket, real name William van der Vliet, worked on this track last year with Alex Markwell (The Delta Riggs) in an old converted Northcote studio, collaborating with his brother Thomas on the material. On Friday night, he launched the single with a show in Melbourne and showed off the single, alongside a slew of unreleased material, as a an “impressive one-man show built around his collection of vintage gear” which his team describes as a mix of “complex triggered samples and drum patterns, live keys and incandescent waves of psychedelic guitar washes.”

Music Video Credits: 
Director/Editor: Jack Ralph
DOP: Victor Ng
Camera/Lighting Assist: Billy Crombie

For more details about Sugar Jacket, head to his official Facebook Page. Photo by Ian Laidlaw.