Levi’s® has long been a seal of confidence, authenticity and timeless style, and the label’s latest campaign with Beyoncé celebrates just that. The legendary denim brand is no stranger to making headlines, but its latest high-profile collaboration has struck just at the right time.
Beyoncé’s in the midst of a reinvention with her art and her style. To view her in this campaign is to see a pop icon who has come a tremendously long way in her career. Her look is dynamic, but Levi’s® iconic pieces help keep her grounded in something raw and casual. That’s the power of such fashion staples that are eternally connected to a time and place, bringing their own distinctive look in a way no other label can.
Beyoncé’s latest campaign has reminded the world of that. Fans and fashion insiders alike are buzzing over how the collaboration blends nostalgia, personal style and modern cultural influence. It’s also been a great way to see Beyoncé in a more casual light when compared to her most elaborate outfits as of late, reminding us that Levi’s® is a style unto itself.
The Levi’s® Pieces Queen Bey is Rocking
For the overarching “Reiimagined with Beyoncé” campaign, the multihyphenate powerhouse stars in a series of campaign videos as chapters showcasing her in different Levi’s® staples. For “Laundrette”, the first chapter, who could forget seeing Beyoncé strutting into a laundromat wearing the perfect Levi’s® Women’s 501® ’90s Jeans with an essential white sports T-shirt and a denim Levi’s® cowboy hat?
It’s a cultural moment, equalled only by the follow-up. Dubbed “Pool Hall,” Beyoncé is seen wearing a bedazzled denim jacket and jeans set along with a braided vest, Levi’s® Women’s Braided Vest In Dark Indigo Flat Finish, and a spade trench, Women’s Spade Trench Coat in Dark Indigo – Shop Now.
By using elevated everyday staples, Beyoncé dials in a new dimension to her latest style, morphing further into that neo-cowgirl aesthetic that’s been made famous by the singer’s Grammy Award-winning Cowboy Carter album. She wears the Levi’s® Women’s Ribcage Wide-Leg Jeans and tops it off with a trench coat.
Drawing plenty of attention back to Levi’s® women’s jeans, Beyoncé’s vintage-inspired silhouette has fans around the world thinking about new ways to live in Levi’s® jeans. Although the best style advice is to channel your inner Beyoncé and mirror the pieces she loves before adding your own touch.
The third chapter, “Refrigerator,” features Beyoncé in a roadside diner wearing classic Levi’s® staples. Inspired by Levi’s® 1988 Refrigerator ad, the scene nods to the original with modern styling and a red paisley bandana. This time, she wears the Women’s 501® Original High-Rise Jean Shorts Med Indigo, styled with the Levi’s® Women’s Teodora Western Shirt In Dark Indigo Worn In and the Women’s Vacationer Ribbed Tank White – Classic & Chic.
How to nail Beyoncé’s denim look
Choose classic indigo washes for versatility when you’re browsing Levi’s® collection. Although if you want a bit of edge, opt for some distressed details. You’ll also want a pair of high-waisted Levi’s® jeans that accentuate your curves before layering with statement denim pieces, like an oversized Levi’s® trucker jacket.
Balance proportions by pairing fitted denim with a crisp white button-down and add some gold accessories for a polished-yet-relaxed look.
You’ll want to embrace denim-on-denim as a look. Just make sure to mix different washes or textures to create some dimension and dial in that fearless look that defines Beyoncé. That also means you’ll want a fair share of individualism as well, so don’t shy away from customisation. The best way to do this is go for more embellished denim with rhinestones, patches or embroidery. Remember, it’s all about bringing a bit of yourself to the overall style as well, since Beyoncé’s look is about celebrating power while honouring heritage.
Levi’s® timeless appeal perfectly complements her ability to blend classic Americana with contemporary fashion. By combining quality Levi’s® denim pieces with confidence and style, you can channel Beyoncé while also making the look uniquely yours.
