A study commissioned by Festivals Adelaide and released on Friday reveal that in the period between 2014 and 2015 a number of the city’s major festivals have provided in excess of $74.7 million of new money to the capitals economy.
In February last year the city was harshly criticized by Soundwave promoter AJ Maddah for its ‘pathetic’ ticket sales stating that if the state didn’t improve it wouldn’t see another Soundwave.
However, the study states that over the period and with all the events combined a total 1,062,000 tickets were sold suggesting the problem may have lay in the now cancelled Soundwave.
Festivals covered in the study include Adelaide Festival, Adelaide Fringe, WOMADelaide, Adelaide Film Festival, Adelaide International Guitar Festival, Adelaide Cabaret Festival, ComeOut Festival, Feast, Oz Asia Festival and SALA festival.
“Festivals have helped forge a unique identity of diversity, curiosity and quirkiness in South Australia,” said Festivals Adelaide Executive Officer, Christie Anthoney.
Here’s a cool infographic.
Photo: Andrew Wade for the AU review / St. Jeromes Laneway Festival (High Tension)