With Mad Max launching on consoles and PC September 2, Warner Bros Interactive has enlisted Sydney street artists for a PR stunt that turned a pair of cars into rolling, dirty billboards for the game.
The cars were covered in film grade dust and having symbols, words and artwork drawn into it based on George Miller’s popular film franchise and the upcoming game.
WB enlisted local talent Blackbook Ink to create art for the cars, carving intricate patterns and words into each vehicle’s dusty exterior.
Mad Max launches on PlayStation 4, Xbox One and PC September 2 and sees the eponymous Max Rockatansy fighting to retrieve his Interceptor from the clutches of a warlord called Scrotus. To do it, he’ll team up with a weirdo mechanic named Chumbucket and create a rolling death machine of his own design, the Magnum Opus
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