Blizzard unable to make up mind, renames launcher again

You might remember a story we brought you last year about Blizzard Entertainment retiring the long-standing name it used for its program launcher in favour of the more generic name, Blizzard Launcher. The story changed earlier this year when the Activision half of the Activision-Blizzard family declared it would be bringing the Destiny 2 beta “to” So was the name dead? Was back? No-one seemed to know. Until today, when it seems Blizzard finally decided that’s okay after all, officially renaming the app Blizzard

“When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging,” reads a post from Blizzard on their news page this morning. “We understood that stood for something special — it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting ‘Blizzard’ to ‘’ in our logo for the service and in general when we refer to it in print: Blizzard,” the post continues. To properly cement the change, Blizzard have also updated the logo (seen in the header).

The app itself, much like our desire to keep calling it, remains unchanged,


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David Smith

David Smith is the games and technology editor at The AU Review. He has previously written for PC World Australia. You can find him on Twitter at @RhunWords.

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