Vivid Sydney 2014 Breaks Attendance Records Again!

Vivid Sydney has once again proven that the arts are en vogue, with more than 1.43 million people – that’s more than the population of Adelaide – attending the 18 day light, music and ideas festival. The number breaks the record set in 2013 by 79 percent.

On this news, NSW Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said, “Vivid visitors came from across our State, throughout Australia and from around the world. There were more than 19,500 international travellers on Vivid Sydney travel packages, up 74 per cent on 2013, which is fantastic for our tourism industry during what was once a quiet winter period.”

“Local retailers also benefited from the bumper attendance numbers, with many operators reporting huge increases in patronage due to Vivid.”

The festival – which is the largest of its kind in the Southern Hemisphere – also so its social media position soar. Vivid’s Official Facebook page received over 870,000 likes, reaching an average of 2.8 million people per day and more than 3.4 million on launch day. more facts and figures from the successful seas are below.

Vivid Sydney 2014 Facts and Figures:

– Over 1.43 million cumulative attendees
– More than 250,000 attendees to Darling Harbour
– 19,500 visitors on Vivid Sydney packages
– 9,700 visitors on Vivid Sydney packages from China
– Media coverage in more than 190 countries and territories
– More than 37,000 tickets sold for Vivid LIVE
– More than 34,000 people attended Vivid IDEAS
– More than 15,000 tickets sold for Vivid Music
– Average Vivid Sydney Facebook reach – 2.8 million people a day (3.49 million on Vivid Sydney launch day on May 23)
– 234,438 Vivid Sydney Facebook fans, a 57 per cent growth year on year
– 873,995 likes on the Vivid Sydney Facebook page
– More than 1,600,000 visitors to www.vividsydney.com
– 60,559 downloads of the Vivid Sydney app and VividSnap
– More than 95,000 images tagged with #vividsydney.com on Instagram
– More than 50 musical events at Sydney Opera House, Carriageworks, the Seymour Centre and the Basement
– More than 550 speakers at more than 180 creative industry events for Vivid Ideas
– Vivid Light Walk: 56 installations brought to life by 140 artists from 15 countries
– A kilometre of fibre optic cabling and 100,800 low power LED lights to light Sydney Harbour Bridge
– 52 jets shooting water up to 20 metres into the air for Vivid Aquatique on Darling Harbour

Larry Heath

Founding Editor and Publisher of the AU review. You can follow him on Twitter @larry_heath or on Instagram @larryheath.