Love Police & Australian Tour Merchandising merge merchandise and operations interests

Love Police, the Sydney based band and event merchandise and design company run by Brian "BT" Taranto, has merged it's merchandise interests and operations with the Mushroom Group of Companies', Australian Tour Merchandising "ATM", to form Love Police/ATM, Australia's premier merchandising solution for the music, entertainment and sporting industries.

Love Police/ATM will operate both Sydney and Melbourne offices under the guidance of Taranto as Managing Director and Vincent Donato.

Taranto started his love affair with cotton whilst working for Michael Gudinski at ATM back in 1985 straight out of high school. After nine years loyal service he set off for a break and reinvention. Returning to the merch game in 1997 to create Love Police, he found a home amongst the indie rock band of the day, You Am I, and began a partnership with the Big Day Out to handle all their merchandise operations and event artwork. Both relationships continue to this day. Over the years, Love Police has become the leading supplier of merch for the local industry, (Powderfinger, Grinspoon, The Living End, Jimmy Barnes, John Butler Trio, Cold Chisel, Split Enz),noted festival merchandisers (Big Day Out, Splendour In The Grass, Groovin’ The Moo) and a designer of merchandise, event artwork and album cover design.

Being the Australian pioneer in the early days of concert and event merchandise, ATM was started back in 1983 and has been a major player on the scene ever since. As well as representing a number of acts with direct deals acts, such as Kylie Minogue, Taylor Swift, The Temper Trap, Keith Urban to name a few, ATM also represents the largest merchandising company in the world, Bravado, for its live tour merchandise operations.

Love Police Touring, the concert tour promoters responsible for The Black Keys, Wilco, My Morning Jacket, Warpaint, Justin Townes Earle and loads more will continue to operate as an independent and separate entity to the merged merchandise company.