The meaning of Coffice is as you expected. It’s a little word designed to describe the inevitable modern marriage of coffee and the office. Logitech revealed some of their new products on Wednesday in such a way, with a launch at The Grounds of Alexandria. The Grounds is fairly recent and a fairly spectacular addition to Sydney life, that is always crammed and bustling. At any given moment inside those tall dark wooden walls, at least 20 tablets, keyboards and smartphones can be spotted on the tables, resting next to a salad of cured ocean trout.
The latest products launched by Logitech are aesthetically sleek and functionally compelling. Since Logitech joined with Ultimate Ears in 2008, they have been reinventing themselves with a quality of sound that would appeal to any lover of music. The product that impressed me most was Logitech’s UE Air Speaker - with a simplistic and premium design they would appeal to any modern Mac consumer, but with innovative extras. The future has been predicted and it will apparently be wireless. These speakers work by pairing across any Wi-Fi network and once paired with your device you don’t need to repeatedly connect. This is a gift from the gods for all those who love a good hostile takeover of the music at parties. It’s also brilliant because you don’t need to part with your dear phone friend ever, so we can all continue to impress people we meet with clever memes and never-heard-of apps on our phones. In all seriousness, these speakers are outstanding. They blow up to 98 decibels (which is a lot in tech-speak) and have a consistent quality of sound that can be appreciated from far distances.
Also demonstrated was the new Logitech Wireless Solar Keyboard K760. For me, ‘solar’ is a buzzword when considering technology. It’s really quite effective in this instance as it charges via natural and lamp light, and once fully charged, battery lasts for up to 3 months, wild! All-round Logitech are doing great things in terms of technological progress and will be releasing even more products over the next few months, which, as enthusiasts of music and the arts, we should greatly look forward to.