Fashion and music have always co-existed in one way or another throughout the history of pop culture, but why this is so? Well, that cycle of consumerism and art go hand in hand, and if an adored pop star has low cut jeans on TV, you have to get a bowl haircut and jeans as well, and in about a years time, the clothing fad of is over like some yucky version of Vegemite.

Anyways what does this have to industry news? The weird tenuous link here is that General Pants' foray into music known as Major Label have released another monthly single by Melbourne four piece Mildlife called 'Milk & Wool'. Major Label has only recently celebrating their 2nd year of being a unique-model label. Their structure revolves around releasing a single every month while the showcased artist keeps all royalties from online sales plus giving each artist complete creative control over their release.

Other bands such as The Khanz and Pear Shape have received airplay since being associated with Major Label. If you're in a band and want to submit your music to be considered by the Major Label peeps, then head off to The Bubble: http://www.generalpants.com.au/The-Bubble.html