The first single from the forthcoming album from Florence and the Machine is a haunting, yet powerful track; with Florence Welch's soulful, sweet vocals, backed by a dark, driving beat. By the time the chorus of voices joins in, you've already been drawn into the spell they've weaved. These contrasting textures in the song add to the feeling that the song has a deeper, almost sinister meaning, with Florence pleading lyrics like 'Cause they took your loved ones/But returned them in exchange for you".

This song does sound like it would not be out of place in a massive advertising campaign, but don't hold that against Florence and the Machine, it's just a testament to how they've shaped the musical landscape of the moment.

Review Score: 7/10