It's hard to believe that one weekend of SXSW is already behind us and while the Music program officially kicked off with a number of showcases around downtown Austin, the Interactive program closed tonight with a huge show at Stubb's, presented by Media Temple, celebrating the 30th anniversary of the iconic Def Jam record label.

The high quality restaurants at The Star are doing something a little different this march. In continuing there trend of different themes each month, they are currently in the middle of ‘Month of Tuna’: a celebration of one of the healthiest seafoods in the world.

ALL HAIL THE HAT.

K-Pop idol and 4Minute member HyunA was one of the headlining performers at the K-Pop Night Out showcase at SXSW 2014. HyunA and her dancers performed a fantastic set. Photos by Johnny Au.

Hello Asia! has exclusive footage from tonight's K-Pop Night Out showcase featuring headliners HyunA and Jay Park. Enjoy a taste of what went on during these performances that has SXSW all buzzing with excitement.

K-Pop idol Jay Park was one of the headlining performers at the K-Pop Night Out showcase at SXSW 2014. Jay had the girls in the audience in a frenzy by getting close and personal. Photos by Johnny Au.

“How were that last band?” an irreverent Brooks Nielsen, front man of Californian psych-rockers The Growlers, spat sarcastically into the mic as he entered the Tote stage on Saturday night. “I remember our first show too… amateur hour.”

Twitch Plays Pokemon is one of the most entertaining and successful social experiments to take place in the history of gaming. The story of this intriguing test lies with an anonymous Australian programmer. They set up a system whereby they would stream a game of Pokemon Red via the popular streaming site twitch.tv.

When a track includes the tag: produced by Shlohmo, you know it's going to be at least half-way decent. BANKS delivers dark R&B which has been likened to The Weeknd. She landed the #3 spot on BBC's Sound of 2014 and her new track "Brain," comes off her debut LP due for release later this year. Listen below:

I must say, Mac DeMarco is really growing on me. "Brother" is the second single off the Canadian's anticipated sophomore album Salad Days, due April 1. His music has definitely fallen into the niche of slacker-rock, however "Brother's" lyrics are universal in their commentary on time-wasting, running like an advice column. Don't let his exterior fool you, this track is sincere in every way.

Arriving at Mohawk for the Onion's "Reload" showcase around 9:30pm, I'd missed our boy Chet Faker, but there was another band already onstage getting the crowd worked up. CYMBALS, the electro pop band out of the UK, and I suggested something in common - this trip out for SXSW 2014 was the first trip out this way for the both of us.

The SXSW 2014 Trade Show again showcased some of the best technology, music and trade related exhibitors from the USA and around the world. Photos by Johnny Au.

The Geeks From Gangnam party returns to SXSW! Ten of the top interactive start ups in Korea held their annual party at SXSW with top acts such as Lady Cube and Rock n Roll Radio performing at the packed out Brass House. Photos by Johnny Au.

We caught up with singer-songwriter Simone Felice ahead of the March 14th release of his new album Strangers to find out a bit more about the new record, his thoughts on the state of radio, the Americana revival and more.

Ever since stumbling into a random venue at BigSound a couple of years ago and witnessing the genius that is Elizabeth Rose, I’ve been following her career closely. Yet, strangely enough, this is the first time I’ve seen her out of BigSound context.